Dr. Hoby Wedler is a celebrated chemist and entrepreneur, noted for his innovative work at the nexus of flavor science, organic chemistry, and sensory perception. Holding a Ph.D. in organic chemistry from the University of California, Davis, Dr. Wedler has carved out a unique niche by focusing on how sensory experiences shape human emotions and reactions. His innovative  chemistry and sensory research has led to pioneering developments in the way we understand and interact with our environment. Dr. Wedler’s work focuses on product development in the food and beverage industry as well as designing and performing unique multi-sensory experiences. Dr. Wedler is a passionate educator and advocate for inclusivity in science and business, inspiring a wide audience through lectures, workshops, and mentorship programs. His contributions to both academia and industry have not only advanced the field but also fostered a more inclusive and empathetic understanding of sensory perception. (Petaluma, California)